TITLE

Anticipatory strategy

AUTHOR(S)
Prestwood, Donna C.L.; Schumann Jr., Paul A.
PUB. DATE
October 1997
SOURCE
Executive Excellence;Oct97, Vol. 14 Issue 10, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Offers tips for executives on how to create an good anticipatory strategy. Need to determine the opportunities and threats from outside the enterprise; Importance of knowing an enterprise's capacity for development; Necessity of determining an enterprise capability to anticipate and respond to customer needs.
ACCESSION #
9710256838

 

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