TITLE

MAKING CUSTOMER SERVICE A STRATEGIC PARTNER

PUB. DATE
May 2003
SOURCE
Circulation Management;May2003, Vol. 18 Issue 5, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on how customer service roles can overlap in a mutually beneficial way. Statement issued by Suzanne Ronner of the Reader's Digest Association; Relationship between customer service and marketing professionals; Significance of customer feedback.
ACCESSION #
9710230

 

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