TITLE

Another bite of Apple

AUTHOR(S)
Andreoli, Teresa; McCarthy, Michael
PUB. DATE
September 1997
SOURCE
Adweek Western Edition;09/08/97, Vol. 47 Issue 36, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the European unit of Apple Computer has selected a number of advertising agencies to compete for the company's $20 million advertising account. Listing of who the finalists are; Which agency handles Apple's $90 million account in the United States; When creative presentations will take place.
ACCESSION #
9710216011

 

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