Are expats getting lost in the translation

Dolainski, Stephen
February 1997
Workforce (10928332);Feb97, Vol. 76 Issue 2, p32
Discusses why American expatriates must undergo language training. Self instruction materials as a solution to lack of time for learning; Motivating expatriates to know their customers' languages; How language training helps global business relationships. INSETS: Need help in setting up a language training program?.;Language training improves global business at ARCO.;What language can cost..


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