Land Rover's marketing hot seat is open again

Halliday, Jean
September 1997
Advertising Age;9/29/1997, Vol. 68 Issue 39, p4
Trade Publication
This article reports on the search for a new marketing chief by Land Rover of North America as of September 1997. The new marketing chief will be sixth in the U.S. since 1987, when the company started selling its sports-utility vehicles in the country. Bob Lierle resigned as general marketing manager, a position in which he oversaw an annual advertising budget of about $25 million in August. He had held the job nearly 3 years, joining Land Rover in December 1994 from Campbell-Ewald, Warren, Michigan, where he was vice president supervisor on General Motor's Chevrolet truck advertising. The revolving marketing position at the company is linked by executives and dealers close to the company to the hand-on management style of company president Charlie Hughes. INSET: Rover scraps brochures in favor of new magazine, by Jean....


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