TITLE

Targeting Medicare Consumers

AUTHOR(S)
Stensrud, John; Sylvestre, Edward; Sivadas, Eugene
PUB. DATE
March 1997
SOURCE
Marketing Health Services;Spring97, Vol. 17 Issue 1, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article examines how U.S. health care providers are coping with a market environment that is calling on them to increase access, lower their costs, and raise quality all with diminishing resources. The authors contend that identifying customer preferences is the ideal way to remain competitive, increase efficiency and provide customer satisfaction. They examine how this strategy can be applied to the Medicare market, noting that this market holds remarkable opportunity in the U.S. as the country's population continues to age. INSET: EXECUTIVE HIGHLIGHTS.
ACCESSION #
9709203818

 

Related Articles

  • What's new for the old.  // Crain's New York Business;10/24/2005, Vol. 21 Issue 43, p29 

    This article reports that overall health care spending by seniors in the United States is projected to increase by 75% between 1992 and 2010, according to a new study. Nearly 13% of New York's residents are over the age of 65 years, and that number is expected to rapidly multiply as the first...

  • Prescribing less expensive medicine. Barton, Joe // Fort Worth Business Press;4/24/2006, Vol. 19 Issue 17, Special section p3 

    Focuses on the enrollment of senior citizens in the Part D Medicare drug program under the Medicare Modernization Act in the U.S. Role of drugs in mitigating serious diseases; Number of Texans who are receiving prescription drug coverage under the program; Savings experienced by those who have...

  • Medicare Marketing Scams.  // Advertising Age;4/10/2006, Vol. 77 Issue 15, p30 

    The article focuses on scams and deceptive marketing related to Medicare drug plans in the U.S. Mary Solis,a coordinator for an anti-fraud program in South Texas, found out that a lot of older people have bought drug plans that did not cover many of their prescriptions. Some even paid hundreds...

  • Medicare: How to navigate the maze.  // Consumer Reports;Dec2010, Vol. 75 Issue 12, p12 

    The article presents information on Medicare, focusing on advice for consumers who are eligible for it. It is recommended that people sign up for Medicare prior to turning 65, as this prevents delays in the start of coverage. It is also important not to put off signing up for Medicare Part B...

  • MEDICARE'S COMPLICATED BIRTH. Dallek, Robert // American Heritage;Summer2010, Vol. 60 Issue 2, p28 

    The article presents an examination of United States President Lyndon B. Johnson's efforts to develop comprehensive federal insurance for seniors in 1965. Known as Medicare, the article explores how Johnson carefully advanced portions of the bill in order to develop the reforms he desired and...

  • New model gauges health risks. Elswick, Jill // Employee Benefit News;May2003, Vol. 17 Issue 6, p1 

    Discusses the testing of the Once Care Street, a predictive population health management system developed by Indianapolis, Indiana-based The Haelan Group., by U.S. firm Procter & Gamble with its Medicare retirees. Overview of the system; Details of the pilot study conducted by the firm among...

  • CUSTOMER SATISFACTION FACTORS: METHODOLOGICAL ASPECTS. Navickas, Valentinas; Navikaite, Aida // Management (16487974);2014, Vol. 24 Issue 1, p129 

    Today's competitive business environment challenges companies. Therefore, it is significant for organizational institutions to pay more attention to the needs of their client base. With this in mind, the necessity to examine customer satisfaction is on the center stage. The strong argument for...

  • Finding a cure for shopper fatigue. O'Roarty, Brenna // EG: Estates Gazette;11/6/2004 Centre Retailing, p55 

    Discusses ways to meet expectations of consumers in retail trade. Segmentation of consumers; Spending behavior of consumers; Significance of understanding motivations of consumers.

  • Our Kids Will Pay the Bill. Samuelson, Robert J. // Newsweek (Atlantic Edition);1/12/2004 (Atlantic Edition), Vol. 143 Issue 2, p7 

    Comments on the potential impact on the U.S. economy of the federal budget deficit. Observation that, despite a report by the Congressional Budget Office that the budget is drifting into a future of unprecedented tax increases, huge deficits, or both, Washington politicians seem to be ignoring...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics