TITLE

Winning strategies lead to global marketing success

AUTHOR(S)
Del Prete, Dom
PUB. DATE
August 1997
SOURCE
Marketing News;08/18/97, Vol. 31 Issue 17, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the success of the global marketing efforts of companies in the United States. According to the U.S. Department of Commerce, 60% of American firms exporting products today have fewer than 100 employees. The decision to distribute product in other countries not only opens new markets, it can greatly expand a company's business. Global marketing can also breathe life into a floundering product, and may even extend its lifespan. Additionally, a foreign product often can command a higher price simply because consumers around the world expect foreign items to cost more. INSET: Tips for global success..
ACCESSION #
9708184367

 

Related Articles

  • Challenges of Global Marketing. Christian, Richard C. // Journal of Marketing;Apr1961, Vol. 25 Issue 4, p72 

    The article discusses the opportunities, as well as the pitfalls, of marketing on an international level. According to the author, U.S. private investment in the overseas markets is estimated to be more than $43 billion, with another $3 billion being added by the end of 1961. The author...

  • U.S. seems cool toward a hot Europe. Angelopoulos, M. // Marketing News;12/4/89, Vol. 23 Issue 25, p4 

    The article examines the lack of attention being given by U.S. businesses to the European market. The performance of U.S. marketers in international marketing is described as poor. Several factors affect the global marketing efforts of U.S. businesses, including the suspension of trade barriers...

  • American Business Goes Global. Barber, Richard J. // New Republic;4/30/66, Vol. 154 Issue 18, p14 

    Examines the implications of the increasing global commercial activity of major U.S. companies as of 1966. Companies and industries that are heavily committed to foreign markets; Status acquired by companies serving foreign markets; Assessment of the political and economic problems posed by the...

  • Multinationalism: Road to Peace & Prosperity. Ford II, Henry // Public Relations Quarterly;Winter71, Vol. 15 Issue 4, p8 

    This article presents information regarding multinational corporations of the U.S. According to one recent estimate, about 80 of the 200 largest U.S. companies have more than one-fourth of their sales, earnings, assets or employment outside of the U.S. Among the 200 largest European companies,...

  • Forget bananas, invest in reggae, dance, food. Wilkinson, Bert // New York Amsterdam News;5/1/2008, Vol. 99 Issue 19, p14 

    The article reports on the efforts of regional director for the development of the export industry in Guyana. Regional directors of culture and culture experts were planning for the biennial Caribbean Festive of Creative Arts scheduled in late August 2008. In addition, they took the opportunity...

  • The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms. Yip, George S.; Biscarri, Javier Gomez; Monti, Joseph A. // Journal of International Marketing;2000, Vol. 8 Issue 3, p10 

    A study of 68 recently internationalized U.S. firms, using structural equations, shows that newly internationalizing firms do not on average follow a highly systematic approach. Some firms make use of a systematic sequence of steps, and the more systematic the approach, the better is the...

  • The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms. Yip, George S.; Biscarri, Javier Gomez; Monti, Joseph A. // Journal of International Marketing;2000, Vol. 8 Issue 3, p10 

    A study of 68 recently internationalized U.S. firms, using structural equations, shows that newly internationalizing firms do not on average follow a highly systematic approach. Some firms make use of a systematic sequence of steps, and the more systematic the approach, the better is the...

  • Why Foreign Multinationals Invest in the United States. Sametz, Arnold W.; Bagkman, Jules // Challenge (05775132);Mar/Apr74, Vol. 17 Issue 1, p43 

    This article discusses opportunities for international investors that exists in the United States. The American multinational corporations began the overseas investment game with mass home markets and large-scale technology. It was the size of the European market that changed and thus stimulated...

  • Innovation-related data in bureau of economic analysis international economic surveys. Howenstine, Ned // Journal of Technology Transfer;Apr2008, Vol. 33 Issue 2, p141 

    This paper describes innovation-related data available from international economic surveys conducted by the U.S. Bureau of Economic Analysis. These data are collected in conjunction with the international transactions accounts of the United States and in surveys of the operations of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics