You must draw attention to the value that you sell

July 1997
PHC Profit Report;Jul97, Vol. 5 Issue 7, p4
Offers guideline on ways plumbing-heating-cooling businesses can convince people to purchase their service at a higher selling price. Response to the products perceived value; Safe and legal installation of heaters; Outrageous service; Properly written invoice; Remarks of Dave Bischof, operator of a plumbing firm in California's San Fernando Valley.


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