TITLE

Consumer behavior: Yesterday, today, and tomorrow

AUTHOR(S)
Zaichkowsky, Judith Lynne
PUB. DATE
May 1991
SOURCE
Business Horizons;May/Jun91, Vol. 34 Issue 3, p51
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Outlines the theoretical decision model of consumers in United States. Information on the economic paradigm of consumer behaviors; History of approaches to consumer decision making; Consumer Bill of Rights of 1963 that act as a social contract between business and society; Reasons behind the changing consumer patterns in North America.
ACCESSION #
9707080015

 

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