TITLE

Strategic Planning for Market Research Departments Through Program Review

AUTHOR(S)
Gombeski Jr., William R.; Reddy, Mohan
PUB. DATE
June 1990
SOURCE
Marketing Research;Jun90, Vol. 2 Issue 2, p60
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Describes the self directed program review conducted by Department of Strategic Planning and Market Research of the Cleveland Clinic Foundation in Ohio with the help of an outside consultant. Assessment of external and internal environment; Corporate vision; Goals and strategies; Program review process.
ACCESSION #
9706302542

 

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