Strategic Planning for Market Research Departments Through Program Review

Gombeski Jr., William R.; Reddy, Mohan
June 1990
Marketing Research;Jun90, Vol. 2 Issue 2, p60
Academic Journal
Describes the self directed program review conducted by Department of Strategic Planning and Market Research of the Cleveland Clinic Foundation in Ohio with the help of an outside consultant. Assessment of external and internal environment; Corporate vision; Goals and strategies; Program review process.


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