TITLE

Kids find a home on cable

AUTHOR(S)
Albiniak, Paige
PUB. DATE
May 1997
SOURCE
Broadcasting & Cable;05/05/97, Vol. 127 Issue 19, p57
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the television networks' venture into cable for children's viewing in the United States. Discovery Kids and Fox Kids as entries of the market; Launching of digital kids network on for Sunday mornings; Impact of television viewing on children; Competition among cartoon networks; Provision of cross-branding and marketing opportunities on television programming.
ACCESSION #
9705304355

 

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