Kids find a home on cable

Albiniak, Paige
May 1997
Broadcasting & Cable;05/05/97, Vol. 127 Issue 19, p57
Focuses on the television networks' venture into cable for children's viewing in the United States. Discovery Kids and Fox Kids as entries of the market; Launching of digital kids network on for Sunday mornings; Impact of television viewing on children; Competition among cartoon networks; Provision of cross-branding and marketing opportunities on television programming.


Related Articles

  • Media literacy means better, smarter TV viewing. Stonehill, Brian // Christian Science Monitor;7/26/96, Vol. 88 Issue 169, p18 

    Reports on a media literacy movement aimed at encouraging parents to teach their children to ask questions about what they watch. Critical attitude on the part of the viewer seen as the best strategy against unfiltered and unfettered media; Implications of a Supreme Court decision striking down...

  • Helping hands.  // Broadcasting & Cable;10/10/94, Vol. 124 Issue 41, p86 

    Reports on the volunteer service pledge of more than five million children during Nickelodeon's Big Help-a-thon.

  • Extending the Brand. Haley, Kathy // Broadcasting & Cable;4/21/2003, Vol. 133 Issue 16, p10A 

    Focuses on the promotional plans of cable television network Disney Channel to popularize its programs among kids in the United States in 2003. Information related to several programs created by the network for promotional purposes; Development plans of the network; Issues related to the...

  • NICKELODEON: Not Just Kids' Play. Henkin, Stephen // World & I;Dec98, Vol. 13 Issue 12, p106 

    Provides information on the Nickelodeon, a television network for children's programming in the United States. Comments from Scott Fishman, vice president and general manager of the Nickelodeon Studios in Orland, Florida; Overview of the network's television programming; How the network boosted...

  • U.K. Disney Ch. plays with four digital outlets. Turner, Mimi // Hollywood Reporter -- International Edition;09/05/2000, Vol. 364 Issue 32, p8 

    Reports the expansion of Disney Channel on digital cable in Great Britain in September 2000. Addition of programming hours and channels; Focus of Playhouse Disney; Features of Toon Disney; Significance of the increase of the children's market.

  • Cable Programmers: We Must Adapt. Umstead, R. Thomas // Multichannel News;6/20/2011, Vol. 32 Issue 25, p14 

    The article reports on the adaption of cable television (TV) programmers on the activities of younger viewers on mobile phones, tablets, and personal computers (PCs) to engage them in cable TV services.

  • Cable is dominant source of kids' TV programming.  // Adweek Western Edition;1/20/97, Vol. 47 Issue 3, Re: TV p2 

    Focuses on the Cabletelevision Advertising Bureau's (CAB) `1997 Cable TV Facts' report on the share of viewing to ad-supported cable network children's programming by kids age two to eleven, within cable homes. Comparison with viewing for broadcast networks and syndicated shows; More time spent...

  • Beyond the Box. Cooper, Jim // MediaWeek;04/24/2000, Vol. 10 Issue 17, pU50 

    Focuses on the marketing plans of the children's cable television (TV) networks in the United States for the 2000 season. Branding strategy of Nickelodeon; Marketing at Cartoon Network; TV program offerings of Fox Family Channel.

  • Ah, the Good Ole Upfronts. Lafayette, Jon // Cable World (10427228);4/8/2002, Vol. 14 Issue 14, p23 

    Presents information on advertising to children by cable television networks. Cartoon Network; Nickelodeon; Competition between the two networks.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics