TITLE

Target marketing is key for success

AUTHOR(S)
Peck, Kelley-Anne
PUB. DATE
May 1997
SOURCE
Crain's Small Business -- Southeast Michigan Edition;May97, Vol. 5 Issue 5, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Talks about target marketing by Image Sculpting Inc. for its excimer lasers. Market research as the beginning of target marketing; Target markets of the company; Structured direct-mail and face-to-face selling campaign.
ACCESSION #
9705154159

 

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