TITLE

Twitter como canal de comunicación corporativa y publicitaria

AUTHOR(S)
CASTELLÓ MARTÍNEZ, ARACELI; DEL PINO ROMERO, CRISTINA; RAMOS SOLER, IRENE
PUB. DATE
June 2014
SOURCE
Comunicación y Sociedad;2014, Vol. 27 Issue 2, p21
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article studies the use of Twitter as a corporate and advertising communication channel. With this purpose, it is carried out an analysis of content on profiles on this platform of main advertisers in Spain, according to the ranking of InfoAdex. The studied variables focus on the description of profiles of advertisers, the frequency of publication, the type of publications and the interaction obtained from users, analyzing the ability of advertisers to disseminate content and generate conversation, on the one hand, and the reputation gained in this microblogging network, on the other.
ACCESSION #
97049662

 

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