Product firms hinder packaging innovations

MacDermott, Matthew
April 1997
Plastics News;4/14/1997, Vol. 9 Issue 7, p4
Trade Publication
Reports that according to a survey conducted, the potential for innovative consumer product packaging is stunted because packaging managers have no clear direction in their jobs or roles in their companies. Comments from Professor David Olsen who conducted survey.


Related Articles

  • Marketing notes.  // Packaging Digest;Apr94, Vol. 31 Issue 4, p20 

    Features various packaging ideas for several consumer products. Includes Pillsbury Co.'s cookies; Avon Products' soap gel for children; Johnson & Johnson's Mylanta antacids; Lance Inc.'s potato chip bags; Bard Brothers' microwavable popcorn.

  • Multi-materials mean multi-benefits.  // Packaging Digest;Apr94, Vol. 31 Issue 4, p38 

    Features packaging ideas for consumer goods. American Packaging Corp.'s Dissolve-A-Bag; Vlasic Foods' twin-pack for Pickles to Go!; Printpack for Snyder of Berlin's ripple potato chips; American National Can's reclosable stand-up pouch; Minigrip/Zip-Pak's flexible thermoformed pouch.

  • Sample pak.  // Packaging Digest;Apr94, Vol. 31 Issue 4, p100 

    Features packaging ideas for various consumer products. Includes Advanced Web Products Inc.'s synthetic paper; Northwestern Bottle Co.'s oblong bottles; Permalin Products Co.'s paperstock; American Label Co. Inc.'s shrink band.

  • Marketing notes.  // Packaging Digest;Sep94, Vol. 31 Issue 10, p22 

    Features several products in innovative packaging. Includes S.C. Johnson's Vanish Mildew Stain Remover spray; Procter & Gamble's Ultra Bounce fabric softener sheets; 2Pack bag-in-drum Alpina house paint from Alpina GmbH and Co. Kg.; Ready-to-drink version of Crystal Light low-calorie soft...

  • Marketing notes.  // Packaging Digest;Jul96, Vol. 33 Issue 10, p22 

    Cites developments concerning packaging of consumer goods worldwide as of July 1996. Includes the packaging of Tholstrup Cheese A/S' Pastella fresh refrigerated pasta; Pearlized features of the Eau de Parfum Spray Naturel in Elizabeth Arden's line of Elizabeth Taylor Black Pearls perfume;...

  • Consumers buy packaging benefits. Falkman, Mary Ann // Packaging Digest;Jul96, Vol. 33 Issue 10, p24 

    Reports on a survey by NFO Research Inc. which shows that consumers think most products use too much packaging despite the strides that have been made in reducing and lightweighting packaging. Benefits preferred by consumers in packaging for specific products; Preservation of flavor and taste...

  • Sample pak.  // Packaging Digest;Apr97, Vol. 34 Issue 4, p112 

    Presents samples of packaging materials for consumer goods in the United States. Design of plastic can alternative to metal number ten; Condiment bottles; Tape for carton sealing; Bottle for household chemicals; Jars made of polyethylene terephthalate material; Tubing of PETG material.

  • Designated shopper. Shanahan, Laura // Brandweek;02/16/98, Vol. 39 Issue 7, p46 

    Opinion. Presents the author's view on the packaging of various products in the market. Dispensers of the Pez candy; Packaging of the SX videotapes from JVC; Wrappers of Lindt milk chocolates.

  • Marketing notes.  // Packaging Digest;Mar95, Vol. 32 Issue 4, p24 

    Focuses on the new packaging of various consumer goods. Includes the Aquafina bottled water from Pepsi-Cola Co.; Hi-C line of fruit drinks from Coca-Cola Foods; L-Cath peripherally inserted catheter system from Luther Medical Products; Auto additives from Snap Products; Beaverton Foods' line of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics