TITLE

Hibernation's over for Travelodge's Sleepy Bear

AUTHOR(S)
Gillette, Bill
PUB. DATE
February 1997
SOURCE
Hotel & Motel Management;2/17/97, Vol. 212 Issue 3, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Parsippany, New Jersey-based Travelodge's revival of its Sleepy Bear mascot. Celebration of the opening of the first Sleepy Bear's Den at Walt Disney World Village; Specially-equipped rooms for children; Remarks by Travelodge president Bob Zapletal; Room rate; Franchisees' expenditures for the conversion of a standard room to a Sleepy Bear Den.
ACCESSION #
9703063891

 

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