Hibernation's over for Travelodge's Sleepy Bear

Gillette, Bill
February 1997
Hotel & Motel Management;2/17/97, Vol. 212 Issue 3, p3
Trade Publication
Focuses on Parsippany, New Jersey-based Travelodge's revival of its Sleepy Bear mascot. Celebration of the opening of the first Sleepy Bear's Den at Walt Disney World Village; Specially-equipped rooms for children; Remarks by Travelodge president Bob Zapletal; Room rate; Franchisees' expenditures for the conversion of a standard room to a Sleepy Bear Den.


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