TITLE

New player joins fray of Web ad targeters

AUTHOR(S)
Cleland, Kim
PUB. DATE
February 1997
SOURCE
Advertising Age;2/24/1997, Vol. 68 Issue 8, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the computer software Affinity Server, by StarPiont Software. A program for managing and delivering targeted, personalized content and advertising for Web sites. The program's ability to gather information and matches advertisements with visitors; Three Web sites that are testing the software; Future alliances for StarPoint.
ACCESSION #
9703061971

 

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