New player joins fray of Web ad targeters

Cleland, Kim
February 1997
Advertising Age;2/24/1997, Vol. 68 Issue 8, p76
Trade Publication
Discusses the computer software Affinity Server, by StarPiont Software. A program for managing and delivering targeted, personalized content and advertising for Web sites. The program's ability to gather information and matches advertisements with visitors; Three Web sites that are testing the software; Future alliances for StarPoint.


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