TITLE

Earth to Apple: Advertise!

AUTHOR(S)
Pogue, David
PUB. DATE
January 1997
SOURCE
Macworld;Jan1997, Vol. 14 Issue 1, p266
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the advertising techniques of Apple Computer. Why Apple was wrong not to advertise about its hardships in 1996; Criticism of Apple's advertisements; Apple's failure to communicate Macintosh's strengths; Apple's public relations.
ACCESSION #
9702122193

 

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