TITLE

P&G revamps diaper line to win K-C share

PUB. DATE
August 1996
SOURCE
Pulp & Paper;Aug96, Vol. 70 Issue 8, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Procter & Gamble Corp. to overhaul its line of baby diapers in an effort to compete with Kimberly-Clark Corp. Plans to launch breathable Pampers diapers; Upgrading of the Luvs brand; Replacement of gender-specific diapers with Pampers Baby-Dry Stretch, a new unisex diaper.
ACCESSION #
9702074523

 

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