TITLE

Social Networks as Marketing Tools

AUTHOR(S)
ERRAGCHA, NOZHA; ROMDHANE, RABIAA
PUB. DATE
April 2014
SOURCE
Journal of Internet Banking & Commerce;Apr2014, Vol. 19 Issue 1, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The aims of this paper is to reinforce the literature on the digital social networks and their influences on the marketing Having presented and categorized the digital social, networks, we highlighted, the opportunities which brings Web2.0 to the marketing. The advent of Web2.0 imposed fundamental changes Which required the revalorization of the role of the consumer in the marketing approach. Indeed, this one is not passive any more, but it becomes a co-value-creating for the company
ACCESSION #
96229561

 

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