TITLE

Part of the Package

AUTHOR(S)
AULT, SUSANNE
PUB. DATE
May 2014
SOURCE
Variety;5/19/2014, Vol. 324 Issue 2, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines an increase in purchases of Internet video advertising by consumer packaged goods (CPG) companies such as Procter & Gamble, Kimberly-Clark and Johnson & Johnson. A discrepancy is discussed in which CPG companies accounted for 30 percent of all Internet video advertising in the first quarter of 2014 but only seven percent of all Internet advertising spending in 2012-2013.
ACCESSION #
96191691

 

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