Part of the Package

May 2014
Variety;5/19/2014, Vol. 324 Issue 2, p33
Trade Publication
The article examines an increase in purchases of Internet video advertising by consumer packaged goods (CPG) companies such as Procter & Gamble, Kimberly-Clark and Johnson & Johnson. A discrepancy is discussed in which CPG companies accounted for 30 percent of all Internet video advertising in the first quarter of 2014 but only seven percent of all Internet advertising spending in 2012-2013.


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