TITLE

Megareps armed for station squeeze

AUTHOR(S)

Littleton, Cynthia

PUB. DATE

August 1996

SOURCE

Broadcasting & Cable;8/12/96, Vol. 126 Issue 34, p46

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Reports on the focus towards in-house representation due to the consolidation in the broadcasting industry of the United States. Fox's plan to create an in-house arm upon the completion of New Corp.'s buyout of New World Communications Group; Plans for an internal sales unit by Sinclair and River City Broadcast Group; Opening of the NBC Spot Sales.

ACCESSION #

9612104097

 

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