TITLE

Miller continues on downward path

AUTHOR(S)
McDowell, Bill
PUB. DATE
October 1996
SOURCE
Advertising Age;10/28/1996, Vol. 67 Issue 44, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses sales for Miller Brewing Co. for third quarter 1996. Eroding supermarket sales for its key brands; How all but one brand lost serious ground in 1996; Marketing focus for 1997.
ACCESSION #
9611017666

 

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