Miller to slice spot TV spending

Ross, Chuck
October 1996
Advertising Age;10/14/1996, Vol. 67 Issue 42, p1
Trade Publication
Tells that Miller Brewing Co. is reducing its spending on spot television advertising to boost its national budget. Who the cutback will affect the most; Amount that Miller spends on the national level; Who will benefit from the move; How all brand's have been losing market share in 1996 except for Miller Lite.


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