TITLE

Miller to slice spot TV spending

AUTHOR(S)
Ross, Chuck
PUB. DATE
October 1996
SOURCE
Advertising Age;10/14/1996, Vol. 67 Issue 42, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Tells that Miller Brewing Co. is reducing its spending on spot television advertising to boost its national budget. Who the cutback will affect the most; Amount that Miller spends on the national level; Who will benefit from the move; How all brand's have been losing market share in 1996 except for Miller Lite.
ACCESSION #
9610187994

 

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