TITLE

Late news

PUB. DATE
September 1996
SOURCE
Advertising Age;9/23/1996, Vol. 67 Issue 39, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Informs that Apple Computer will cut its advertising budget between 10 and 20 percent starting September 28, 1996. Estimated advertising budget for 1996; Desired efficiencies in several areas.
ACCESSION #
9609307707

 

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