TITLE

Olympics trigger early start to fall promo push

AUTHOR(S)
Levin, Gary
PUB. DATE
June 1996
SOURCE
Variety;6/24/96, Vol. 363 Issue 8, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the promotional entertainment itinerary of television stations for the 1996 fall season. Impact of Olympics and high profile sports events; Use of pilot chips to introduce cast members and key relationships in series programs; Mechanics of day-and-date promotions; Concept advertising of dramas.
ACCESSION #
9607221589

 

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