Olympics trigger early start to fall promo push

Levin, Gary
June 1996
Variety;6/24/96, Vol. 363 Issue 8, p21
Trade Publication
Reports on the promotional entertainment itinerary of television stations for the 1996 fall season. Impact of Olympics and high profile sports events; Use of pilot chips to introduce cast members and key relationships in series programs; Mechanics of day-and-date promotions; Concept advertising of dramas.


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