TITLE

Building an image one store at a time

PUB. DATE
June 1996
SOURCE
Discount Store News;6/17/96, Vol. 35 Issue 12, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Borders book store chain's corporate culture that encourages individuality. Empowerment for each store to find its own niche in the local marketplace; Expert System as the base of the book store chain's micromarketing strategy and operations; Employee selection.
ACCESSION #
9607032775

 

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