Pure pop for now people

Sharkey, Betsy
May 1996
MediaWeek;5/27/96, Vol. 6 Issue 22, p17
Trade Publication
Reports on the launching of the television program `Nick at Nite TV Land' and the television network TV Land. Advertising strategies; Selected programs for the channel; Focus on the twentysomething age bracket.


Related Articles

  • Boys Will Be Boys: A Content Analysis of Gender and Race in Children's Advertisements on the Turner Cartoon Network. Merskin, Debra // Journal of Current Issues & Research in Advertising (CTC Press);Spring2002, Vol. 24 Issue 1, p51 

    Examines race and gender portrayals in advertising of the Turner Cartoon Network. Content of the advertisement; Influence of commercial on children; Development of sense of self and beliefs.

  • Media choice.  // Campaign;08/29/97, Issue 35, p18 

    Presents a photograph of perimeter advertising shown by Great Britain's Channel 5 television station at a first round Champions League football match between Newcastle and Zagreb.

  • Cable Net gets serious. McCarthy, Michael; Edwards, Jim; Lucas, Sloane // Adweek Eastern Edition;7/20/1998, Vol. 39 Issue 29, p4 

    Reports that cable television network Comedy Central has been in discussions with a number of advertising agencies about creative projects. Marketing plans; Singer Design's creation of a tune-in campaign consisting of print advertisements for the program `South Park'; Broadcast of spots from...

  • Chefs generate heat. Fitzgerald, Kate // Advertising Age;2/2/1998, Vol. 69 Issue 5, p18 

    Reports on the promotion of the cable television's Food Network's Cooking Across America tour with chefs seen on various programs on the network. Number of cities visited and details of the attractions; Price of tickets; Percentage of people who buy other products while attending; Sponsors of...

  • MTV off-net with `spot'. Benezra, Karen // Brandweek;03/03/97, Vol. 38 Issue 9, p5 

    Reports that Music Television (MTV) will support the launch of its `10 Spot' original programming block with off-air media as it attempts to create a regular 10 p.m. destination for youth-minded viewers. Airing of advertisements on syndicated shows.

  • Comedy Central gets serious. Lucas, Sloane // Adweek New England Edition;10/20/97, Vol. 34 Issue 42, p70 

    Discloses that Comedy Central is putting its newest cartoon property `South Park' at the forefront of its latest advertising campaign. Storyline of the cartoon series; Description of the new channel's new advertisement; Creation of a movie trailer spoof which broke on 1,000 movie screens...

  • Hawk Like an Egyptian. J.E. // Broadcasting & Cable;8/18/2003, Vol. 133 Issue 33, p6 

    Reports on the advertising campaign of Discovery Channel to promote its television program 'Nefertiti Resurrected.' Response of people of Washington to the advertising campaign of the television channel.

  • Nickelodeon goes orange in brand revamp. Chandiramani, Ravi // Marketing (00253650);5/2/2002, p11 

    Reports the decision of Nickelodeon cable television network to unveil a brand identity for the network in Great Britain. Appointment of The Designers Republic to handle the marketing activities; Explanation of creative director Steve Shannon on the brand revamp.

  • Mad Dogs Lands Game Show Biz. Sampey, Kathleen // Adweek Eastern Edition;4/22/2002, Vol. 43 Issue 17, p6 

    Reports the decision of the Game Show Network to award creative account to Mad Dogs & Englishmen in New York City. Reason for the selection of Mad Dogs; Titles of television shows promoted; Cost of the advertising campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics