TITLE

The little guys strike back

AUTHOR(S)
Buss, Dale D.
PUB. DATE
July 1996
SOURCE
Nation's Business;Jul96, Vol. 84 Issue 7, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the strategies behind the success of small, independent retailers in the United States. Giving a variety of attractions to shoppers; Treating store as a brand; Forming cooperatives; Using kiosks. INSETS: Marketing by database.;Animal magnetism..
ACCESSION #
9606271130

 

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