TITLE

How to make product introductions pay off

AUTHOR(S)
MacVicar, Duncan
PUB. DATE
May 1996
SOURCE
Laser Focus World;May96, Vol. 32 Issue 5, p113
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Offers tips on how to make product introductions pay off. Designation of a team and a leader; Introduction activities; Timing considerations; Production description; Market situation; Competition concerns; Distribution channels.
ACCESSION #
9605306564

 

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