TITLE

Amercian Express sends out RFP suggesting it will go 100% programmatic

AUTHOR(S)
Kantrowitz, Alex
PUB. DATE
May 2014
SOURCE
Advertising Age;5/12/2014, Vol. 85 Issue 11, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines a request for proposals made by credit card company American Express in which the company said was seeking to make its Internet advertising purchases entirely programmatic, bought through automated auctions and targeted at specific audiences.
ACCESSION #
96052930

 

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