Hard targeting

Poe, Randall; Courter, Carol Lee
May 1996
Across the Board;May96, Vol. 33 Issue 5, p5
Trade Publication
Reports that marketers are developing niche shopping malls that cater to specific ethnic groups using target marketing. Use of a mix of products from national and international advertisers; African Americans as a target market; Single women as a target market; Working parents as a target market.


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