TITLE

Culturing A SUBCATEGORY

AUTHOR(S)
BIRKNER, CHRISTINE
PUB. DATE
May 2014
SOURCE
Marketing News;May2014, Vol. 48 Issue 5, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the business performance and marketing strategies of the Greek yogurt company Chobani in U.S. markets as of May 2014. Topics include competition in the yogurt industry, the work of the entrepreneur Hamdi Ulukaya, yogurt packaging, legal action involving Chobani, and the yogurt brand Fage.
ACCESSION #
95933267

 

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