just On Call - Diageo targets value beer as Nigeria back on track

Morton, Andy
May 2014
Aroq - Just-Drinks.com (Global News);5/2/2014, p7
Market Research Report
The article argues on the expansion of beer and spirit business of Diageo plc in line with renewed economic optimism in Africa as of May 2, 2014. The company is expanding its value beer portfolio in Nigeria as slowdown is ending relative to elections in February. Sales volume for the value beer reached 30% because of price-awareness of consumers while spirits accounted for 25% of its sales in the region. The company also took advantage of consumer trends for value beer Ruut Extra in Ghana.


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