TITLE

just On Call - Diageo targets value beer as Nigeria back on track

AUTHOR(S)
Morton, Andy
PUB. DATE
May 2014
SOURCE
Aroq - Just-Drinks.com (Global News);5/2/2014, p7
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article argues on the expansion of beer and spirit business of Diageo plc in line with renewed economic optimism in Africa as of May 2, 2014. The company is expanding its value beer portfolio in Nigeria as slowdown is ending relative to elections in February. Sales volume for the value beer reached 30% because of price-awareness of consumers while spirits accounted for 25% of its sales in the region. The company also took advantage of consumer trends for value beer Ruut Extra in Ghana.
ACCESSION #
95880977

 

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