TITLE

Facebook launches mobile ad network

AUTHOR(S)
Parsons, Russell
PUB. DATE
May 2014
SOURCE
Marketing Week (Online Edition);5/ 1/2014, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a mobile advertising network launched by social media site Facebook that will let marketers to advertise within other people's applications and target consumers using information on demographics, interests and likes pulled from its users, as of May 2014. Topics covered include a plan by Facebook to offer brands targeting options based on its considerable pool of information and to claim a bigger share in the fast growing mobile advertising network.
ACCESSION #
95868802

 

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