TITLE

SOCIAL-MEDIA LINKUPS: WHAT'S IN IT FOR AGENCIES?

AUTHOR(S)
Delo, Cotton; Peterson, Tim
PUB. DATE
April 2014
SOURCE
Advertising Age;4/28/2014, Vol. 85 Issue 9, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines purchases of Internet advertising from social media companies by media buying services and marketing research agreements between services and those firms including agreements between Omnicom Group and Instragram, Starcom and MediaVest Group and Tiwtter Inc.
ACCESSION #
95856013

 

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