Zuckerbergs große Werbemaschine

Britta, Rosbach
March 2014
Lebensmittel Zeitung;3/28/2014, Issue 13, p48
The article discusses the use of the social network Facebook as a marketing tool in the German retail industry. Information on Facebook's revenues from advertising, the increase of advertising relevance, and content quality is presented. Also included is information on the effect of social network advertising.


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