TITLE

Zuckerbergs große Werbemaschine

AUTHOR(S)
Britta, Rosbach
PUB. DATE
March 2014
SOURCE
Lebensmittel Zeitung;3/28/2014, Issue 13, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the use of the social network Facebook as a marketing tool in the German retail industry. Information on Facebook's revenues from advertising, the increase of advertising relevance, and content quality is presented. Also included is information on the effect of social network advertising.
ACCESSION #
95457416

 

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