Zuckerbergs große Werbemaschine

Britta, Rosbach
March 2014
Lebensmittel Zeitung;3/28/2014, Issue 13, p48
Trade Publication
The article discusses the use of the social network Facebook as a marketing tool in the German retail industry. Information on Facebook's revenues from advertising, the increase of advertising relevance, and content quality is presented. Also included is information on the effect of social network advertising.


Related Articles

  • Facebook: 'Marketers are realising the creative opportunity we offer'. O'Reilly, Lara // Marketing Week (Online Edition);7/24/2014, p5 

    The article reports on the advertising revenue increased posted by online social networking service Facebook in the second quarter of 2014. Topics discussed include the increased understanding of marketers about the strong creative opportunity offered by social networking sites, according to...

  • Partnerships, not pitches.  // Marketing Week;11/14/2013, p3 

    The article discusses the joint industry model charter the IPA, the professional body for advertising, media and marketing communications agencies in the Great Britain, is developing from which clients and agencies can find the right marketing concept to suit their needs. Topics include...

  • Facebook at 10: what does the next decade look like? O'Reilly, Lara // Marketing Week (Online Edition);2/3/2014, p3 

    The article predicts the performance of social networking site Facebook from 2014 to 2024. Topics covered include the challenges ahead of the site, number of the site's advertisers and change in its marketing strategy. Also mentioned are the number of users, increase in its users, and importance...

  • SOCIAL VIDEO: Passing it on.  // Design Week (Online Edition);6/16/2011, p32 

    The article offers information on the social videos and its role in marketing. It states that when a video is shared via social media it becomes valuable in measuring success as the number of views it has and how many people have shared it. It also states that one of the viral video campaigns...

  • New ad, optimization programs reflect Facebook's push to attract marketers. P. R. // B to B;5/13/2013, Vol. 98 Issue 2, p18 

    The article reports on social networking website Facebook, whose 2013 first quarter advertising revenue increased by 43% compared to the previous year.

  • Marketers need more data from Facebook. O'Reilly, Lara // Marketing Week (Online Edition);5/17/2012, p8 

    The article cites the need for more data on the impact of Facebook social campaigns to secure the advertising revenue needed for the company's success. About 85 percent of Facebook's revenue is generated from advertising. General Motors which spends 10 million dollars on Facebook advertisements...

  • Facebook asserts approach to improve quality of ads, not ramp up formats. O'Reilly, Lara // Marketing Week (Online Edition);4/24/2014, p8 

    The article reports on the assertion made by social networking site Facebook to improve the quality of its advertising offer to marketers amidst a 72 percent increase in its first quarter revenue for 2014. It mentions the announcement made by Facebook chief executive officer Mark Zuckerberg to...

  • FACEBOOK'S KILLER BODY. KURSON, KEN // Esquire;Sep2012, Vol. 158 Issue 2, p78 

    The article offers information business and marketing performance of Facebook social networking site. It informs about an agreement with China regarding its permission to allow its citizen to become the member of the social site and reports that Goldman Sachs Group Inc. estimates the result of...

  • Facebook rolls out 'sponsored stories' ads.  // PRWeek (London);1/20/2012, p19 

    The article reports on the launch of sponsored stories' advertisements by social networking site Facebook in Great Britain.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics