TITLE

Social Media 101

AUTHOR(S)
Worthy, Paige
PUB. DATE
March 2014
SOURCE
Garden Center Magazine;Mar2014, Vol. 20 Issue 3, p37
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article looks at 11 of the social media platforms available including Facebook, Twitter and YouTube, and how garden centers can use the platforms to their advantage. It notes that over 75% of Internet users over the age of 15 use at least one social media site and that customers will be expecting to be able to engage with retailers online. It stresses that each social media site or application has a different audience demanding a different type of attention and specialized communication.
ACCESSION #
95338815

 

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