The fifth wheels

Schmuckler, Eric
October 1995
MediaWeek;10/23/95, Vol. 5 Issue 40, p9
Trade Publication
Focuses on the struggle between United Paramount Network (UPN) and Warner Brothers (WB) for a share in primetime broadcasting. Ratings gap between the networks; Children's programs offered by WB on Saturday morning; Improvement of time periods at UPN.


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