TITLE

If west is seen as best, Coors will play it up

AUTHOR(S)
Prince, Greg W.
PUB. DATE
September 1995
SOURCE
Beverage World;9/30/95 Periscope, Vol. 114 Issue 1600, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Coors Brewing Co. will play up its identification with the American west as part of its global marketing strategy. Establishment of the UniBev Ltd. division to manage its high-end beer business; Coors brands that have entered foreign markets.
ACCESSION #
9510244426

 

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