If west is seen as best, Coors will play it up

Prince, Greg W.
September 1995
Beverage World;9/30/95 Periscope, Vol. 114 Issue 1600, p8
Trade Publication
Reports that Coors Brewing Co. will play up its identification with the American west as part of its global marketing strategy. Establishment of the UniBev Ltd. division to manage its high-end beer business; Coors brands that have entered foreign markets.


Related Articles

  • Zima trial rush continues, but competitors hold off. Kelley, Kristine Portno // Beverage Industry;Jul93, Vol. 84 Issue 7, p22 

    Reports on response of consumers and competitors to Coors Brewing Company's Zima malt-based beverage. Possibility of competition from E&J Gallo Winery and Anheuser-Busch Incorporated; Market outlook of Coors.

  • A year of transition at Coors. H.S.M. // Beverage Industry;Jun94, Vol. 85 Issue 6, p38 

    Presents a corporate profile on Coors Brewing Company. Sales from 1992 to 1993; Marketing schemes; Market share; Advertising promotions; Feedback from analysts.

  • Coors goes out to the ballpark. J.N.F. // Beverage Industry;Feb95, Vol. 86 Issue 2, p20 

    Reports about the plan of the Coors Brewing Co. to brew as well as sell beer through their outlet, the SandLot Brewery at the Coors Field Complex, in Denver. Information about the operations of SandLot.

  • Literacy legend is ongoing...  // Hispanic Times Magazine;Mar/Apr1994, Vol. 15 Issue 2, p40 

    States the ongoing `Literacy. Pass It On' program is a five-year commitment by Coors Brewing Co., to reach 500,000 adults with literacy services. What the program includes; How Miguel de Cervantes' Don Quixote is reborn as the dashing star; Coors' Brewing Co. release of a Spanish-language...

  • Quality With A Conscience. Theodore, Sarah // Beverage Industry;Jan2000, Vol. 91 Issue 1, p24 

    Looks at the Golden, Colorado-based brewery of Coors Brewing Co. Firm's commitment to quality; Capacity of the beverage processing plant; Beverage manufacturing and packaging procedures; Facilities and equipment; Company's attention to environment.

  • The price is right for Shulers test. Prince, Greg W. // Beverage World;8/31/94, Vol. 112 Issue 1548, p8 

    Reports on the Coors Brewing Company's launching of Shulers Lager and Shulers Light.

  • For the record.  // Beverage World;1/31/94, Vol. 113 Issue 1559, p22 

    Reports on the executive changes at the Adolph Coors Co. New positions of Leo Kiely, Peter Coors, Patricia Smith, Maurice Bryan, Robert Joanis, Hugo Patino, John Schallenkamp, Larry Seymour, Don Breen and John Gardner.

  • What wholesalers think of Coors. Davis, Tim; Jabbonsky, Larry // Beverage World;Sep94, Vol. 113 Issue 1574, p60 

    Features wholesalers' ratings for Coors Brewing Company. Commitment to wholesalers; Focus on quality control.

  • Mountain time stands still for no one. Prince, Greg W. // Beverage World;9/30/95 Periscope, Vol. 114 Issue 1600, p17 

    Reports on management changes at Coors Brewing Co. Retirement of senior vice president of operations Al Babb; Promotion of Norm Kuhl, vice president of Container Business Units; Appointment of Rex Lester to vice president specializing in sales development; New brands from specialty unit UniBev....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics