TITLE

Revenue up, but costs eat the gains

AUTHOR(S)
Adams, Mark
PUB. DATE
September 1995
SOURCE
Brandweek;9/18/95, Vol. 36 Issue 35, Media Outlook '96 p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an analysis on the market status and direction of consumer magazines in the United States as of September 1995 to provide a foundation for the economic interests of advertisers. Concerns on paper and postage costs; Anticipated demise of trendy magazines; Decrease in ad spending; Coming opportunities for ad revenue.
ACCESSION #
9510052229

 

Related Articles

  • April: Flowers & showers. Lockwood, Lisa // WWD: Women's Wear Daily;3/31/95, Vol. 169 Issue 62, p8 

    Ranks different publications based on advertisement pages in the April 1995. Comparison with year ago print advertisements; Advertising strength of the fashion and beauty business.

  • A strong year lies ahead, despite rising costs. Askey, Lynda // Brandweek;9/18/95, Vol. 36 Issue 35, Media Outlook '96 p38 

    Presents an analysis on the market status and direction of trade magazines in the United States as of September 1995 to provide a foundation for the economic interests of advertisers. Concerns on paper costs and postal regulations; Anticipated increase in ad spending; Projected figures for ad...

  • Mediaweek monthly magazine monitor. Masterton, John // MediaWeek;10/19/98, Vol. 8 Issue 39, p52 

    Presents advertising statistics of periodicals in the United States for the week of October 19, 1998. Rate base; Circulation; Comparison with 1997 statistics.

  • The church-state dodge. Mundy, Alicia // MediaWeek;05/12/97, Vol. 7 Issue 19, p24 

    Highlights discussions at the Magazine Awards board meeting of the American Society of Magazine Editors. Focus on story written by Bruce Knecht for `The Wall Street Journal'; Provision of advance notices on articles that are sexually, socially or politically sensitive to corporate advertisers;...

  • Consumer magazine ad linage. Johnson, Julie // Advertising Age;8/28/1995, Vol. 66 Issue 34, p24 

    Presents a listing of periodicals in the United States and available advertising pages.

  • Revenue up, but costs eat the gains. Adams, Mark // MediaWeek;9/18/95, Vol. 5 Issue 35, Media outlook '96. p34 

    Assesses the growth prospects of the United States consumer magazine market for 1996. Possible demise of trendy magazines; Cap on postal rate increases and leveling off of paper costs; Advertising spending; Sale of several independents and publishing groups; Extension of established franchise;...

  • A strong year lies ahead, despite rising costs. Askey, Lynda // MediaWeek;9/18/95, Vol. 5 Issue 35, Media outlook '96. p38 

    Assesses the growth prospects of the American trade magazine market for 1996. Expected increase in advertising spending; Impact of postal reclassifications on mailing costs for smaller magazines; Increase in paper cost and the new postal regulations; Projected performance of various magazine...

  • City and Regional Magazines Build On Home Base. Posnock, Susan Thea // Folio: The Magazine for Magazine Management;12/01/2000, Vol. 29 Issue 15, p24 

    Describes how city and regional magazines in the United States protect and boost their advertising revenues by thinking globally while acting locally. Keys to the future success of local magazines in the market; Challenges faced by local magazines to remain profitable in the market.

  • COLD.  // Advertising Age;11/26/1990, Vol. 61 Issue 49, pS-5 

    Presents an update U.S. magazine industry as of November 26, 1990. Problems faced by "Seven Sisters"; Decline in cigarette advertisements in magazines; List of titles that have closed their operations.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics