TITLE

Varieties of Value in the Consumption Satisfaction Response

AUTHOR(S)
Oliver, Richard L.
PUB. DATE
January 1996
SOURCE
Advances in Consumer Research;1996, Vol. 23 Issue 1, p143
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
The relation between value and the quality component of value embedded in the Holbrook typology is investigated with reference to the satisfaction response. Specifically, the temporal primacy of each of these concepts is explored. It is concluded that quality provides both value and satisfaction to consumers and that consumption value enhances satisfaction. Quality as a self-oriented reaction to extrinsic experience, as posited by Holbrook, is affirmed.
ACCESSION #
9509150004

 

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