TITLE

A content analysis of horoscopes

AUTHOR(S)
Svensen, Stuart; White, Ken
PUB. DATE
February 1995
SOURCE
Genetic, Social & General Psychology Monographs;Feb95, Vol. 121 Issue 1, p7
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines T.W. Adorno's findings in his 1974 attempt to identify messages embedded in horoscope columns, using three month's output of Australian astrologer Kisha in the Brisbane `Sun' newspaper. Background on horoscope columns in newspapers; Adorno's hypotheses regarding horoscopes; Principal components analysis of Kisha's horoscopes.
ACCESSION #
9505091972

 

Related Articles

  • Untitled. Campion, Nick // Harper's Bazaar;Jul93, Issue 3380, p141 

    Gives astrological advice for the year 1993. Cancer; Leo; Virgo; Libra; Scorpio; Other signs.

  • YOUR DESTINY DECIMATED BY THE PSYCHIC PSYCHO.  // Diva;Nov2012, p98 

    The article presents weekly horoscopes in Great Britain as of November 2011.

  • Homoscope.  // Advocate;9/16/70, Vol. 4 Issue 15, p23 

    Presents a horoscope as of September 1970.

  • Stars lovescope 1994. Rathgeb, Marlene Masini // Seventeen;Feb94, Vol. 53 Issue 2, p78 

    Presents prospects for romance in 1994 based on love personality. Assessment of romantic standing for each zodiac sign; Predictions of love affairs.

  • YOUR HOROSCOPE, BY TOM RIDGE. McCall, Bruce // New Yorker;3/11/2002, Vol. 78 Issue 3, p40 

    Presents horoscopes for March 2002.

  • astro forecast.  // Outlook: Columbus;2009, Vol. 14 Issue 3, p46 

    The article presents a horoscope in Ohio.

  • Oh, horrors-copes!. Krumenaker, Larry // Odyssey;Dec93, Vol. 2 Issue 10, p22 

    Provides an activity focusing on the horoscope. Proofs against the factuality of horoscopes; The path the sun follows in a year as the ecliptic; Dates being followed by astrological charts not up to date; More accurate chart shown; Astrological effects of the heavenly bodies discounted. INSET:...

  • Your business stars. Rose, Sioux // Caribbean Business;5/29/1997, Vol. 25 Issue 21, p42 

    Presents the horoscope for May 29, 1997.

  • Horoscope. Quince, Allegra // Cosmopolitan;Jun94, Vol. 216 Issue 6, p32 

    Presents the horoscope of various zodiac signs for the month of June 1994. Gemini; Cancer; Leo; Virgo; Libra; Scorpio; Sagittarius; Capricorn; Aquarius; Pisces; Aries; Taurus.

Share

Read the Article

Other Topics