The New Sexenio

Rothman, Joan
March 1995
Marketing Management;Spring95, Vol. 3 Issue 4, p41
Newly installed Mexican president Ernesto Zedillo's six-year term got off to an inauspicious start as the peso plunged in December, throwing the economy into turmoil. But many U.S. corporations are keeping the faith and increasing their investment in Mexico. Free-trade treaties, backing from the Clinton administration, and Zedillo's vow to maintain fiscal discipline combine to bolster confidence in Mexico's ability to wrench itself out of the Third World by the early part of the next century. INSET: Back to the Future.


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