Watchdogs mind tube, shape quality of kids TV

Horwitz, Simi
March 1995
Variety;3/6/95, Vol. 358 Issue 5, p58
Trade Publication
Focuses on Children Now founder and president James P. Steyer's contention that media have an obligation to consider children in the market as either direct media consumers or indirect consumers. Poll results released by Children Now on how television shapes children's values; Conference entitled Shaping Our Children's Values: The Role of the Entertainment Media.


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