TITLE

That's Hollywood

AUTHOR(S)
Oleck, Joan
PUB. DATE
January 1995
SOURCE
Restaurant Business;1/20/95, Vol. 94 Issue 2, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Makes observations on the trend of featuring restaurants in movies. Restaurants' choice of the right movie vehicle; Movies as a medium for product and image promotion; Effectiveness of tie-ups between restaurants and movies.
ACCESSION #
9502273461

 

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