Path to purchase

Barras-Hill, Luke
January 2014
Frontier;Jan/Feb2014, p34
The article discusses the extent to which a sales process is dictated by an attractive and minimalist store environment to create a path to purchase. Specific buying behaviors of airport travellers are considered important in designing store environment as well as a store's lighting, music and ambience. It also mentions that shop concepts have to support the design of the products, while online purchases of electronics are also recognized as an important mode of business.


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