The Kroger Co. SWOT Analysis

January 2014
Kroger Co. SWOT Analysis;
A business analysis of Kroger Co., a grocery retail chain in the U.S., is presented, focusing on its strengths, weaknesses, opportunities and threats (SWOT) faced. Strengths include its large and established presence. Weaknesses include claims of overcharging customers in Ralphs stores. Opportunities include the growing private label market. Threats include intense market competition.


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