TITLE

A note from the editor

AUTHOR(S)
FLORY, MARY M.
PUB. DATE
December 2013
SOURCE
Marketing Insights;Winter2013, Vol. 25 Issue 4, p2
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
An introduction is presented in which the editor discusses various reports within the issue on topics including the assessment of brand health, the success of a brand and mobile advertising.
ACCESSION #
94352606

 

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