TITLE

SHAZAM DEVISES AD-RETARGETING PROGRAM WITH FACEBOOK, MAKES ITS APP STICKIER

AUTHOR(S)
Peterson, Tim
PUB. DATE
February 2014
SOURCE
Advertising Age;2/3/2014, Vol. 85 Issue 3, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the introduction of a mobile device application by Internet industry firm Shazam allowing smartphone users to interact with television advertising during the broadcast of the Super Bowl football game and the company's advertising retargeting program created with social media firm Facebook Inc.
ACCESSION #
94327514

 

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