You must track advertising lead sources to reduce cost per sale

Swepston, Mark
October 1994
Contractor Magazine;Oct94, Vol. 41 Issue 10, p58
Trade Publication
Cites the need for contractors to be more sensitive to their lead sources due to the rising costs of all forms of advertising. Keeping track of lead sources; Calculation of cost per sale; Proper analysis; Logging of information; Responsibility of compiling the information every week; Creation of standard sales lead tracking slip for organization; Reporting of information to lead tracker.


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